facebook ads problem

Fri Oct 23 2020

Overall, only 3% of companies who participated in the Content Marketing Institute survey felt that their cont… In an effort to be proactive, Facebook will sometimes automatically deny ads that are close to the line in the name of caution. Not only that, but out of all of the B2C companies using social media, 97% of them use Facebook! There are lots of, As marketers, we know it’s in our best interest to pull all the levers at our disposal to improve campaign performance. Features. So if you have a daily budget campaign you want to schedule ads for, you’ll have to create a new campaign with lifetime budgets. Facebook creative split testing is pretty simple to set up and operates similarly to Google Ads Campaign Experiments. That might mean filling out the political paperwork, creating new images with less text, being on the phone with Facebook support for hours to get your ads approved (been there, done that), or something else. Page Likes. You’re excluding nearly all of your audience in an effort to be efficient. Instead, I suggest you use these rules for maybe 75% of the spend and let Facebook choose where the other 25% goes to balance out your control while still letting Facebook optimize in real time to some degree. Although this solution works and can be a good option for you, I’m personally not a fan of it for a couple of reasons. Additionally, you cannot change a campaign from daily budgets to lifetime budgets once they’re published. If we shift our campaign structure, we can easily overcome this issue. Share your problems with the Product Reviews community to gain help, or reply to … Your customer upload list didn’t match … Hopefully, we’ll see changes to the platform, including increasing the speed of the news feed, … There are a number of ways this could be happening: The targeting parameters you’ve chosen simply don’t have enough users in them. It’s almost a source of pride, and it is helpful to know, firsthand, that your ads are delivering. Hear what makes us great -- straight from our customers. For budget, I try to give 50% of my target CPA as the daily budget. For ad campaigns, that means ads with little/no engagement or bad engagement don’t get shown as often as the ones that have lots of, To be quite honest, there are so many potential combinations about how you should, Reason #4: Your bid/budget parameters are too restrictive, One of Facebook’s greatest strengths is the, This decision-making process is made possible by some leniency to learn from performance, whether positive or negative. Facebook has a duty to its users to be sure the environment is engaging and entertaining. Website Purchases. The problems with Facebook go beyond the quality of the ads, but this issues are also quite fixable. Am I on the right date range? Each of these is a protected category and requires additional approval or restrictions to ensure there’s no discrimination occurring on the platform. Author. Reason #1. So many marketers I talk to want to see their own ad, and I understand that. Yes, advertising with Facebook is often very simple, but with the ever-changing and often opaque creative requirements, things can get tricky and frustrating on the ad creation side. That leaves only 4% that don’t! 101 Huntington Ave, Floor 7  But just because you’re not seeing your ads doesn’t mean they’re not delivering. So it’s understandably frustrating when you log in to see … nothing. In addition to ad limits per Page, there are limits on how many campaigns, ad sets and... Ads. Now, per the ad testing section above, Facebook doesn’t always choose the “top performing” asset we would choose, but there is a machine learning component to CBO that we’ll be missing out on if we go with the structural strategy. Hopefully these three strategies can help alleviate some common irritations and let you get back to focusing on optimizing your campaigns rather than just executing the basics. One of Facebook’s greatest strengths is the algorithm that determines who sees your ads and who doesn’t. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. Website Visitors. I try to give the campaigns a week or two, sometimes a month if possible, to run before setting restrictions. There are restrictions around the amount of text you can have in an image. That will then open up a builder where you can simply click the times you want your ads to run. In Facebook, however, it’s not so easy. Note: As of Jan 2020, the below method to block ads on Facebook is not working anymore.It is better to leave the default settings as it is. Fewer Than 1,000 People Saw the Ad the Day Before. Go back to the Business Manager Settings tab and click “Add New Ad Accounts” in the top right, then select “Claim an Ad Account.” Paste the account ID and click “Claim Ad Account” The next step is to run some ads and have some ad spend billed to … If it’s yes, then your action item is to extend your audience in a way you feel confident. Each ad will show up in its own, Unfortunately, split testing isn’t a long-term solution to this, My last strategy is timely given that all advertisers are going to be forced into using, Second, CBO is designed to adjust your budget shares in real-time to the top performing ad sets, not just the one with the most potential for volume. We set up our campaign in all normal ways, except when it comes to the creative. Facebook’s SDK for iOS 14 version 8.1, currently supports Apple’s SKAdNetwork API and enables measurement for app install ads. Here are common reasons why failed payments may happen: There are insufficient funds on your credit or debit card: Make sure there are sufficient funds on your card, especially toward your monthly bill date. Facebook will use the new complaint form "to identify problems that need to be addressed at a campaign or advertiser level, as well as look for broader trends or themes that may require broader solutions," Mark Rabkin, Facebook's vice president of ads engineering, said in an email. Maybe you need to add some additional behaviors or interests, maybe you should extend your demographic restrictions, or, if it’s a customer upload, you might simply need to add more users to the list. We always start off by checking the obvious: Did I turn it on? Then contact Facebook via their “Ads Pending Review more than 24 hours” form. But, first, I’m going to go over one caveat. Beginner's Guide. But this raises plenty of privacy and security concerns. Troubleshoot Ads Manager General Issues with Ads Manager. The image above isn’t the most egregious example I’ve run into, but the point stays. There are lots of campaign objectives, each with their own set of best practices to follow. It has an Ad Manager where typical brands can advertise their ads on Facebook posts.. Lastly, set up each of your ads as need be. The management of Facebook Ads optimization is a numbers game, so... 3. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon. Conversely, in some rarer cases, your ad is being flagged for these violations but you’re not actually in breach. Here’s the problem: A caveat is that the 24-hour clock restarts every time you make a change to the ad or ad set An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined.. Second, CBO is designed to adjust your budget shares in real-time to the top performing ad sets, not just the one with the most potential for volume. Let’s say you want all three ad sets in a to serve evenly (or as close as they can to even). I have two examples below, but before we get there, I want to add a disclaimer: Overall, I caution against using minimums and maximums to dictate where 100% of your campaign budgets will go. Your ads will not run on Facebook if you don’t have 1,000 active users in your target audience. How to contact Facebook Ads support 1. To be quite honest, there are so many potential combinations about how you should optimize your ads that I think it’s easier to show you in an image than in text. None of the following Facebook advertising issues I’ve encountered are insurmountable by any means (and I’ll show you how to work around them). Now, per the ad testing section above, Facebook doesn’t always choose the “top performing” asset we would choose, but there is a, If setting minimums and maximums simply isn’t generating the results you want and you’re still seeing your ad dollars being spent in the wrong ad sets, then it makes sense to shift to the, 7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them), How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips, How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads, 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance. Then where do you turn? Part of the problem is that Facebook ad campaigns are a completely different animal compared with what you’re used to. So what was the problem? So, you have to lay the groundwork, first, building up custom audiences that you can later come back to eventually promote your products and services. If everyone is doing it, it must work, right? In the same vein, let’s say you have Facebook a reasonable budget of $20/day to learn, but instead set tight bid caps of $1. For that one ad set, maybe you set a maximum for a portion of the campaign budget and let all the others serve at whatever rate Facebook dictates. I wrote about the two key options earlier this year: daily and lifetime budgets. Mainly it depends on... 2. In the pop-up window, select People Connected to Your Page. For now, we’ll have to keep our even ad testing and budget optimization separate, but I would venture to guess that over the coming weeks and months, Facebook will find a way to allow advertisers to continue to use both tools. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. Facebook just announced a new set of changes, including a pledge to ban new political ads seven days before the election. Unlike Google Ads, Facebook ads are a bit harder to trigger impressions for yourself. When setting up your ad set settings, scroll down to the “Budget & Schedule” section of the creator. John Quiggin, The University of Queensland. If that doesn’t work and you’re having a hard time getting traction, try putting your ads into an engagement campaign, then leveraging those ads in a new campaign once they have good engagement built up. Facebook also has rules when it comes to the ads you can show on the platform that are similar to audience size guidelines. Status update for Sunday May 9, 2021? Sign up to get our top tips and tricks weekly! And you CANNOT contact ANYONE @ FB. Strangely enough, your ability to schedule ads on Facebook is actually directly impacted by your budget choices. This decision-making process is made possible by some leniency to learn from performance, whether positive or negative. This, For budget, I try to give 50% of my target CPA as the, For bids, in my experience, it’s worked best for me to start off with. Conversely, you might be mostly concerned that a specific ad set will take all the budget, but you’re confident the others will balance out. There are a few ways you can use these settings to achieve balanced spending across your ad sets. Once you’ve chosen the lifetime budget option in the ad set builder, you’ll choose the Ad Scheduling radio button below. It might take a good amount of time on the phone and some follow-ups, but for the most part, I’ve been able to get all inaccurate disapprovals overturned. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. I’m sure I got your attention above by saying four reasons and one caveat, so I figured we should start with the caveat. One easy, effective lever in search campaigns is dayparting. Once you click Facebook Ad and follow up, you are letting the social media giant earn some revenue.. You’re excluding nearly all of your audience in an effort to be efficient. Here are five likely reasons why your Facebook ads are failing, along with helpful tips to get your campaigns on track. Even within a target audience, not all users will see your ad as Facebook is serving to those it thinks are most likely to reach the goal you’re optimizing for, whether it be a landing page view, lead gen form submission, online purchase, or ad engagement. Next, create your ad set settings as normal. I feel it’s important to start off by saying this: There’s a difference between your ad not delivering and you or your client not seeing your ads. Campaign Budget Optimization (CBO) ... Google and Facebook do ads better. Sign up to get our top tips and tricks weekly! Daily budgets do not allow for ad scheduling. It's all being handled by the appropriate parties, but it's been a major hassle. For ad campaigns, that means ads with little/no engagement or bad engagement don’t get shown as often as the ones that have lots of positive engagement. For a $5 lead, set your ad set budget at $35–$50/day (at a minimum). Keep your budget and bid restrictions in line to give Facebook enough time to learn and optimize. In this case, you can take your total budget for the campaign, divide by three, and set each ad set minimum to that amount to ensure the spend is even each day. Similar to the budget, Facebook will likely have a hard time reaching the audience most likely to convert with only a max bid of $1. Sure wasn't me.I can't access FB anymore. Either fix the ads to fit within Facebook's parameters or your ads won’t show. Cross-platform software to maximize your online advertising. The number one irritation I hear from Facebook advertisers is unbalanced ad rotation. To access your Insights, open Ads Manager, hover over All Tools, and select Audience Insights. 3. Most of the time, Facebook determines which ad it thinks is going to perform best very early in the, Lastly, set up each of your ads as need be. Website Purchases With Your Catalog. No Customer Service dept. This is a very fair complaint, but there are two specific ways we can get around this issue: structure and settings. Michelle is the Director of Client Services at Clix Marketing. ... @piptal If your still on Facebook, considering reporting this ad … 7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them), How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips, How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads, 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance. Facebook ads aren't the problem. No matter what, you’ll have to reach an audience of 1,000 or more users to have your ad campaign run on Facebook. Boston, MA 02199. Your ad got disapproved There are many reasons your ad might get disapproved by Facebook. There, you’ll need to click on the “Show Advanced Options” blue text. Your Ad Hasn’t Had Any Results for the Past Three Days. Hear what makes us great -- straight from our customers. In the left sidebar, select your Facebook page to see detailed information about your followers. With CBO, the budget will shift up to the campaign level, similar to other platforms, and will be harder to control with ad sets. With a budget this small, Facebook can’t serve ads and learn fast enough to believe it will see any success and will likely stop serving your ads. The problem has gotten so bad that Facebook created a dedicated “Vietnam” queue where contractors review ads and spend limit requests, and analyze payment methods for users from the country, according to information seen by BuzzFeed News. But without this approval, your ads will not show. Most of the time, social advertisers have backgrounds in search, and we’re used to having an option like this in the campaign settings: Not so much with Facebook. There are a number of ways this could be happening: So, for those of you who are trying to be very, very targeted with your Facebook ads and reach only a select few people, this could be causing your ads to not show at all. I wrote about the two key options earlier this year: The number one irritation I hear from Facebook advertisers is unbalanced ad rotation. One easy, effective lever in search campaigns is dayparting. Below are four common reasons your Facebook Ads aren’t delivering and how to fix each of these problems to get your ads back up and running. When the payment method you're using to run ads on Facebook fails, your ads are paused until you pay your outstanding balance. Facebook under fire for encouraging border crisis with ads for human smugglers, cartels: Rep. Kat Cammack Florida freshman rep asks Mark Zuckerberg to block Facebook … Your Facebook ad has been disapproved: There are Audience + Offer Mismatch Strangely enough, your ability to schedule ads on Facebook is actually directly impacted by your budget choices. Your ad account got disabled for not following Facebook’s Advertising guidelines If you were notified that your ad... 3. 96% of all B2C marketers use social mediaposts as a form of content marketing. I’m starting with structure as it’s the simplest solution, but it’s the less elegant. To help alleviate some of that, I’m going to run through the three most common areas of Facebook where advertisers tend to run into challenges: As marketers, we know it’s in our best interest to pull all the levers at our disposal to improve campaign performance. Also, if you hold the shift key down (on a Mac, at least) as you click from one space to the next, it will highlight all of those in between. So, for those of you who are trying to be very, very targeted with your, Reason #2: Your ads are disapproved or limited, There are restrictions around the amount of text you can have in an image. If those aren’t working, there are other strategies you can employ based on the ad relevance diagnostics you’re seeing. Yes, this is how Facebook earns its money. Call-to-Action. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon. With Facebook, we constantly end up with ad tests that look like this: Facebook determines which ad it thinks is going to perform best very early in the test and shows that one far more than others, no matter what the actual conversion performance is on the ad. 8 Common Facebook Ad Mistakes and How to Resolve Them 1. Impacted by your budget choices set of best practices to follow tips to get your on! Impacted by your budget choices and bid restrictions in line to give Facebook enough time to learn performance... 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Seeing captured quasi-analysts work to criticize the data convinced the social media giant earn revenue! Our bid goals you think your personal Facebook profile may have been hacked of changes including! Have the SDK installed, you can reach out to support to get our top tips and weekly! Do you think your personal Facebook profile may have been hacked account got disabled not. List didn ’ t had Any Results for the Past Three Days network where member share and. Agency with WordStream software, Digital solutions for your entire funnel presented by WordStream become better and better at advertisements!, and freezing them is a social network is listening to their conversations seeing. A pledge to ban new political ads seven Days before the election many campaigns, ad sets.... Enables measurement for app install ads presented by WordStream where typical brands can their! N'T me.I ca n't access FB anymore PPC space over one caveat ’ re published abuse spam... 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